Role:
As the Marketing Head, you will be responsible for developing and implementing marketing strategies to drive the growth and success of our products in the market. You will play a pivotal role in shaping our brand, increasing market share, and creating a strong customer base. Reporting directly to the Founder Director / CEO, you will lead a team of marketing professionals and collaborate with cross-functional teams to achieve our business objectives.
Responsibilities:
- Develop and execute comprehensive marketing plans to promote our products and maximize market penetration.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Create and implement innovative marketing campaigns across various channels, including digital, social media, print, and events.
- Build and manage the marketing budget, ensuring optimal allocation of resources.
- Monitor and analyse marketing performance metrics, making data-driven decisions to optimize campaigns and improve results.
- Collaborate with the product development team to align marketing efforts with product features and benefits.
- Oversee the development of marketing collateral, including sales materials, website content, and product documentation.
- Develop and maintain strong relationships with media outlets, influencers, and industry partners to enhance brand visibility.
- Provide leadership, guidance, and mentorship to the marketing team, fostering a high-performance culture.
- Stay updated on industry trends, emerging technologies, and best practices in marketing, and apply them to our marketing strategies.
Qualifications:
- MUST have a Master’s Degree in marketing, business administration, or a related field
- Proven experience (at least 5 years) in marketing, preferably in a product-based start-up or technology-driven company.
- Strong understanding of product marketing principles, including market analysis, segmentation, positioning, and pricing.
- Demonstrated success in developing and executing integrated marketing campaigns across multiple channels.
- Proficiency in using marketing automation tools, CRM systems, and analytics platforms.
- Exceptional strategic thinking and problem-solving skills with a track record of driving business growth.
- Excellent leadership and team management abilities, with the capacity to inspire and motivate a diverse team.
- Outstanding communication and interpersonal skills to collaborate effectively with internal teams and external stakeholders.
- Ability to thrive in a fast-paced, dynamic startup environment and manage multiple priorities simultaneously.
- Knowledge of digital marketing techniques, SEO/SEM, social media platforms, and content marketing strategies.
Essential Skills:
- Strategic thinking: Ability to develop and execute marketing strategies aligned with business objectives.
- Creativity: Capable of generating innovative ideas and implementing them in marketing campaigns.
- Analytical mind set: Proficient in analysing data and using insights to optimize marketing initiatives.
- Leadership: Strong leadership skills to inspire and guide the marketing team towards achieving goals.
- Communication: Excellent verbal and written communication skills to convey ideas and collaborate effectively.
- Adaptability: Willingness to embrace change and adapt marketing strategies to evolving market conditions.
- Teamwork: Collaborative mind set to work effectively with cross-functional teams and foster a positive work environment.
- Result-oriented: Driven by measurable outcomes, with a focus on achieving and exceeding targets.
Note: This job description is intended to provide a general overview of the position. Duties, responsibilities, and qualifications may be adjusted or expanded based on the needs of the organization and the individual’s capabilities.
To apply, please submit your resume, along with a cover letter outlining your relevant experience and why you are interested in this position directly to our Founder’s email ID arun@elemantra.org
